Two days packed with sessions, workshops, panels and networking events for and by the top developer marketing professionals in the industry!
Monday, September 12
8:00am – 9:00am
8:55am – 9:00am
Welcome and Opening Remarks
9:00am – 9:45am
Janel Garvin, Evans Data Corp – Founder and CEO
Marketing - From the Developer's Point of View:
Find out what actual surveys research of developers worldwide tell us about developer marketing.
9:45am – 10:30am
Belinda Adkisson, Intel – Director, Global Marketing
Mind the Gap!
Learn how to protect your marketing efforts from hidden cracks.
10:30am – 10:45am
10:45am – 11:30am
Brian Gorbett, Meta – Global Head of Developer Outreach
Reaching Developers Where They Are
Understand the nuances of reaching and communicating with developers.
12:15pm – 1:15pm
1:15pm – 2:00pm
Jon Rooney, Oracle – SVP
Set for Success
How to best set yourself up for success in a competitive landscape
2:00pm – 2:45pm
Mauricio Vergara , Google – Developer Marketing, Google Play, North America
Digital events by inertia
Inertia is the tendency of an object to resist changes in its state of motion. In the same way, as marketers, some of us are producing digital events by inertia, as a reflection of physical events. Here are some tactics that have worked and some that have not, and some thoughts to encourage change.
Daryl Pereira, IBM – Managing Editor, IBM Developer
AI is the key to sustainability
As the data in businesses explodes, we need better insights to achieve operational efficiency and to make better use of the earth's resources. Attend this session to understand how we can build a better future.
2:45pm – 3:30pm
Interactive Hot Topic Round Tables – Join your colleagues for in-depth roundtable discussions on topics that matter in Developer Marketing, including: social media, blogs, developer events and hackathons, creative content, segmentation and personas, advertising, and effective messaging.
3:30pm – 3:45pm
3:45pm – 4:30pm
Seena Ganesh, Visa – Head of Digital Product Solutions, US
Open Banking and Apis
Developer marketing in tech-focused banking systems
Arabella David, WhatsApp – Head of Developer Marketing
Jump Start: Building and refining your initial developer marketing strategy
Many companies want to have developers get started with their offerings, but how do you begin forming your strategy and execution plan? In this session, Arabella will share lessons learned and tips to get you to meaningful developer engagement, fast.
4:30pm – 5:15pm
Patrick McFadin, DataStax – VP Developer Relations with John Rae-Grant, DataStax – Vice President, Product Management and Developer Relations
Interacting with Dev Communities: Developing Your Unique Voice
Discuss ways of establishing your unique voice to stay relevant with developer communities.
Bruce Gustafson, Developers Alliance – President & CEO
Government Vs Big Tech: Caught in the Crossfire
Radical change is coming. prepare yourself, your company, and learn how you and the developer lobby can help shape the outcome.
5:15pm – 6:15pm
Networking Cocktail Reception – Sponsored byContentLab: Join your industry peers for hors d’oeuvres and drinks and score some awesome giveaways from your friends at ContentLab.
Tuesday, September 13
8:30am – 9:00am
9:00am – 10:00am
Lisa Sidlow, ContentLab.io – VP of Sales and Marketing
Strategy comes first: A framework for creating effective content for developers
Creating content just for the sake of it doesn’t do your brand any favors. In this workshop, we’ll take a strategy-focused approach to content production, tailored from start to finish for developers and technical audiences.
Scott Burley, Evans Data Corp – Analyst/Project Manager
10:00am – 11:00am
Haley Hughes, BeMyApp – Global Marketing Director
Patrick Woods, Orbit – Co-Founder & CEO
Mapping Community Value-Creation to Business Outcomes
A tactical guide to impacting awareness, acquisition, activation, retention, product, and referral by fostering community.
11:00am – 11:15am
11:15am – 12:00pm
Matt Thompson, Google – Director of Developer Adoption, Google Cloud
First-hand best practices like placing bets, running experiments, and letting "1,000 flowers bloom."
12:00pm – 1:00pm
1:00pm – 1:45pm
Developer Marketing Best Practices
Developer Marketing Pitfalls
1:45pm – 2:30pm
Live Developer Focus Group Real life impressions of your marketing efforts Join us for this live focus group to ask developers questions you want to know. Get some answers on how your tactics are working during this sound boarding session.