Director Global Marketing
Drive awareness and demand for Intel Software products that enable developers innovate software applications. Currently, leading worldwide marketing communications for six product lines supporting mobile, PC, embedded, super computing, perceptual computing and media broadcasting for the Intel Developer Products Division. Intel Software products drive innovation that shape and enable the connected world.
Over 25 years of experience in high-tech marketing for public and private software companies in network computing, interactive television, and Internet communications.
Primary areas of expertise: Brand development, advertising, and public relations.
Too often marketing teams get caught in a “catch and release” marketing cycle primarily focused on driving awareness and engagement with prospects at the top of the demand gen funnel. Victory is often declared by meeting KPIs such as unique site visitors and time on site, which can often be realized by simply increasing media […]