Janel Garvin – Evans Data Corp
Janel Garvin is CEO and founder of Evans Data Corp. She founded Evans Data in 1998 to provide actual data about software developers, their adoption patterns, intentions, and attitudes to the software industry. Prior to Evans Data she was a Director of Product Marketing for some of the industry’s most successful development tools from the leading development tools vendors of the time including, Borland, IBM, Symantec and DEC. She put together product positioning, messaging, events, and advertising, and oversaw all aspects of the successful launch of top tools. It was during this time that she recognized a distinct and unfilled need for market research focused on developers and Evans Data was born.
Marketing – From the Developer’s Point of View