Janel Garvin – Evans Data Corp

Janel Garvin – Evans Data Corp


Janel Garvin is the CEO of Evans Data Corp, and a Research Director focused on several disciplines. She founded the company in 1998 in order to fill a need for in-depth research into software development trends and adoption patterns amongst developers that was entirely lacking in the industry before Evans Data Corp, and which Evans Data Corp to this day exclusively supplies. Janel is currently actively involved with Evans Data’s international initiatives and is also heading up and directing Evans Data studies on multi-core processing and parallel programming, as well as all development tools and application servers, and cloud computing. She also directs private competitive intelligence studies for clients and advises on tactical marketing to developers.

Marketing – From the Developer’s Point of View

Evans Data has been conducting an annual survey of developers focused entirely on marketing methods for almost 20 years.  In this session Janel presents highlights from the most recent survey Evans Developer Marketing survey covering topics such as: Knowing the Developer – demographics and psychographics; Motivators and Influencers, Purchasing authority, Outreach, Using Social Media, Contests, […]