Head of Developer Marketing & Marketing Technology
Rena Watanabe is the Head of Developer Marketing & Marketing Technology for the Amazon Digital Apps, Games & Services business, where she runs the developer program for the Amazon Appstore. Her team works with developers to build a complete experience that brings together all of Amazon’s devices and content through Alexa, Fire TV, Fire tablets, apps, games and other Android devices. She has a deep passion for using data to improve the customer experience and help developers and marketers achieve success. Prior to Amazon, Rena has led marketing teams in the renewable energy, insurance and sports industries.